| Case Study NOKIA N-GAGE QD – UK PROMOTIONAL TOUR
SUMMER 2004.
Having provided the staff for the launch of the
NOKIA N-GAGE
in 2003
, we were asked to provide the
staff for the launch of the
NOKIA N-GAGE QD
in the summer of 2004. Working closely with Nokia's creative agency and logistics company, we compiled a list of organic people best suited to this project. After a selection process, and a training period in Finland, our promoters then went on tour around the UK. Their task was to spread the word and create a buzz about the new product. Working in a state of the art environment; our people talked, demonstrated and excited the General Public about this soon to be released technology. The clients were extremely pleased with the clear communication, enthusiasm and commitment of our people. The venture was an unprecedented success and we are glad to say that we continue to work on other projects with both clients. |